Tips to Get More Teeth Whitening Patients

Wondering what tips you can implement to get more teeth whitening patients at your practice? This is one of the most accessible dental treatments for patients, but as we know there are huge differences between professional dental whitening and kits bought online / over the counter. Here are three examples of how you can use content from your practice to help get more teeth whitening patients . . .

Prescription-Only Pros

Professional teeth whitening triggers a chemical reaction within the tooth structure to turn them white.

Emphasise the fact that teeth whitening offered at a dental practice is prescription-only due to the high strength of the whitening gels. These higher percentage gels should not be available to purchase elsewhere and patients should be cautious of establishments and websites which allow them to purchase these without having seen and examined their teeth for caries / cavities and to get their custom teeth trays for the gels made. Highlight too that unlike many high street brands which may simply bleach or dehydrate the teeth for a temporary whitening effect; professional dental teeth whitening triggers a chemical reaction within the tooth structure to turn them white. Whitening at your practice is safe and reliable with guaranteed results - an investment in a smile aesthetic with whitening results that can be topped up in the future too.

Safe for Sensitive Teeth

Make your whitening journey as comfortable and effective as possible

Some of the more premium teeth whitening kits contain products (like serums and swabs) to help desensitise the teeth as part of the teeth whitening journey. Explain this to your social media followers and potential patients as another reason why it is best to seek teeth whitening with a dentist - they understand every aspect of your teeth health to make your whitening journey as comfortable and effective as possible. When it comes to this point and the one above (Prescription-Only Pros), the teeth whitening brand that you work with will most likely supply you with marketing images and videos that you can use to explain these points. If they don’t or you want a more bespoke content approach (i.e. using your logo, brand colours and tone of voice etc.); we can design and deploy this content for you.

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In Person, In Pictures, In Videos

Give a real life tangible scenario that potential patients can identify with

This treatment is all about the look and aesthetic of the teeth - empowering them with a pleasing pearly white finish. Show your patients how this looks in person with before and after photos, video testimonials from your patients and make sure to state that results are noticeable not just in photos and videos, but also in person too. You can use this fact as a time-sensitive hook for your audience. For example “Do you have a special event or occasion coming up? Start your teeth whitening journey now to have a wonderfully white smile for all the photos and videos taken on the day with results that can be seen and complimented on in person too!” This is a great way to give a real life tangible scenario that potential patients can identify with i.e. “I want my teeth to be whiter for an upcoming wedding this year” etc.