Here are some points and tips to get more composite bonding patients booking into your dental practice. While it has many names (composite bonding, composite veneers, cosmetic bonding etc.) and many forms (composite edge bonding, injection moulded composite bonding); the main benefits are always the same and these should be communicated to patients in order to get them interested in booking for treatment. Here are arguably the main three benefits.
Aesthetic Improvement
It can improve the shape, size, shade and even texture of teeth
From helping to close small gaps between teeth, making teeth more even in terms of shape and size, improving their texture and their shade; the composite material can be seen to do wonders for teeth. Make sure to communicate these points to your patients (and potential patients alike) in your marketing. Not happy with the uneven size of some of your teeth? Composite bonding can help! Would you like a more even and uniform appearance to your teeth when you smile? Composite bonding can help! The amount of aesthetic improvements in terms of how it can improve the shape, size, shade and even texture of teeth make it a very attractive and popular treatment. If you charge per tooth for this treatment, communicate this as a positive point for patients i.e. You can even just get one single tooth treated if you want!
Natural Tooth Damage
Patients will appreciate knowing that this is not an invasive treatment for the teeth
Unlike dental crowns and even minimal prep veneers, it can be argued that there is no damage at all to the natural teeth with composite bonding. Explain that the treatment works by applying the white composite material in layers to the natural teeth and that there is no drilling or injections needed at all. This of course also makes it a painless treatment - yet another bonus of composite bonding. Patients will appreciate knowing that this is not an invasive treatment for the teeth and that none of their enamel or tooth structure will be compromised or removed in the process. While maintenance and upkeep is obviously required, the dentist(s) involved can educate patients on this and explain what to do and not to do to make their results last for years on end for their smile.
Package Offers
this is a versatile treatment that can complement additional treatments.
Quite a lot of dental practices suggest to patients that they first complete teeth whitening before having composite bonding so that the composite material can be made to match this fresher white shade. You can take this a step further and suggest that they also schedule a hygienist appointment ahead of time too. The likes of a scale and polish or even the Airflow treatment can help to remove stains from the teeth - making them a perfect blank canvas before teeth whitening is started. In essence you could craft a ‘Stain Removal, Whiten, Bond’ package for patients - with an all in one price / package deal that will leave patients with a healthy and brighter looking smile, perfected with the popular composite bonding treatment. As you can see, this is a versatile treatment that can complement (and be complemented by) additional treatments.
Tips to Get More Composite Bonding Patients
Unlike Invisalign and teeth whitening, composite bonding is not always attached to a brand name which can supply you with images and videos to use. Knowing this, it is worth recording consultations and treatments themselves (think of a timelapse close-up to the teeth during treatment) in order to showcase this treatment and the results that are possible at your practice. If you would like any help in promoting composite bonding (or any other treatments) at your practice, the Dental Content team can help - click / tap here to contact us!
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